businessAD is a leading exclusive sales house for high-quality publisher-driven websites and for professional information portals. businessAD is at the top of the German AGOF (Audit Board Online Research) online sales houses concerning the B2B sector. The businessAD offer comprises 6 key channels: The channel “Mittelstand“ (SME) consists of more than 70 professional online portals providing concentrated business competence. Specific vertical target groups and B2B decision-makers from different industry sectors can be reached directly via campaigns with businessAD. Within the channel “Wirtschaft & Finanzen” (Business & Finance) we reach institutional investors and professional private investors through high reach finance portals and dedicated niche offers.

The channel “Quality News” targets high net worth individuals and opinion-leaders and is hence perfect for corporate image campaigns. The channel “Smart Living" comprises websites aimed at Lohas (Lifestyle of Health and Sustainability) and is targeted at people planning, building and furnishing their home.Whereas the Channel “Ausbildung” (Education) is reaching students, trainees and young professionals. 

Our advertising formats comprise both standard IAB units and innovative rich media formats with a high response. The offer is completed by mobile advertising formats, in-app advertising, newsletter advertising and video formats. A comprehensive service for our advertising clients is guaranteed. Transparent reportings and continuous campaign optimization are provided.

Thanks to our excellent advertising environments we have lived up to our corporate mission for more than 10 years:

businessAD is More Value for Brands


Corporate Image Brochure

  • corporate_image_brochure_2015.pdf

Total Portfolio

  • bAD_Entire_Portfolio_eng.pdf
    bAD_Entire_Portfolio_eng.pdf [3.23 MB]

B2B-ChannelBusiness + Finance & small medium enterprises

  • bAD_Channel Business_Finance_eng.pdf
    bAD_Channel Business_Finance_eng.pdf [995.08 KB]
  • bAD_Channel_SME-Mittelstand_eng.pdf
    bAD_Channel_SME-Mittelstand_eng.pdf [2.79 MB]

B2C-ChannelSmart Living

  • bAD_Smart Living_engl.pdf
    bAD_Smart Living_engl.pdf [1.42 MB]

Programmatic Advertising

  • Programmatic Advertising bAD (engl)
    Programmatic Advertising bAD (engl)

Technical Specifications

  • Technical specifications_engl.pdf
    Technical specifications_engl.pdf [1.82 MB]

Price List

  • Rates_2016.pdf
    Rates_2016.pdf [1.97 MB]

Terms and Conditions of businessAD

  • Terms and Conditions of businessAD
    Terms and Conditions of businessAD
  • contact
    If you have further questions do not hesitate to contact us. Business Advertising GmbH
    Kronprinzenstrasse 82-84
    40217 Düsseldorf
    TEL +49 (0)211 179347 0
    FAX +49 (0)211 179347 57